Visitor analytics tells you what happened.
MerchantOS tells you why,
who, and
what to do next.
13
events tracked per session
2min
to onboard any Shopify store
$0
to start · no card required
The complete picture
Scroll through the full MerchantOS pipeline — how a single visitor session becomes the one insight that drives a sale.
01 / 04
The visitor
They clicked, scrolled, compared two sizes, hovered checkout, and went back to the product page — all in 47 seconds. You saw none of it.
Your analytics logged: +1 visitor. That’s all.
01 / 04 · The visitor
They clicked, scrolled, compared sizes — you saw none of it.
This session · 47 seconds
YOUR ANALYTICS SAW
+1 visitor · 0 sales
WHAT HAPPENED
6 signals · high intent
02 / 04 · Signal capture
Sandboxed pixel records everything inside Shopify’s own infrastructure.
INTENT SCORE
92
updated live
03 / 04 · AI reads the session
Every event analysed. A plain-English briefing in seconds.
3rd
visit
47s
dwell
$208
cart
AI NARRATIVE
“Returning visitor on their third visit, comparing sizes rather than prices. Abandoned checkout at shipping — the hesitation is about fit confidence, not cost. A size guide or free-returns message would likely close this.”
RECOMMENDED
Show size guide · free returns banner
UNDERSTAND YOUR STORE IN REAL-TIME
Is it price?
cart add → abandon
Is it UX?
checkout friction
Is it trust?
review dwell depth
04 / 04 · Smart action
Auto-Pilot fires the right offer before they leave.
Too hot to handle today
Ranked by intent × cart value
Sarah K.
“Hesitating on size, not price”
marcus@…
“Reassurance, not a discount”
Auto-Pilot offer sent
SOREL10-8x7k · 10% off · single-use · sarah@… · 23s ago
Result: Sarah K. checked out.
+$248
The question every merchant asks
Most analytics leave you with a number and no explanation. MerchantOS gives you the actual signal — from the data your visitors already left behind.
Visitors who add to cart but abandon at checkout are telling you the friction is cost — not the product. MerchantOS tracks checkout hover, return-visit frequency, and coupon-hunting patterns. You’ll know before you discount anything.
signals: checkout_started → abandoned · return_visit_count
Low scroll depth, short dwell, quick bounce — the page isn’t doing its job. Size confusion, buried shipping info, images that don’t answer the question. Scroll depth and dwell time tell you exactly where attention stops.
signals: scroll_depth · dwell_time · variant_toggle_count
They read every review. Twice. A first-time visitor who deep-dives your reviews isn’t doubting the product — they’re doubting you. They need social proof, not a discount. MerchantOS tells you when reassurance is the right move.
signals: review_scroll_depth · first_visit · time_on_page
The answer is different for every store. MerchantOS reads your specific visitors and shows you what’s costing you — not what costs stores on average.
Same visitor · two outcomes
YOU NEVER LEARN
That this visitor was 12% from buying. That they were hesitating on size, not price. That a size guide would have closed it.
Verdict: a $208 sale silently lost.
YOU SEE WHY, NOT JUST WHAT
Every score, every narrative, every nudge is traceable to the events that triggered it. No black-box AI — actual behaviour, scored in real time.
Verdict: $208 recovered. Visitor becomes a customer.
Illustrative scenario based on early pilot patterns. Your visitors won’t look exactly like #4821 — but the gap between “they bounced” and “here’s why” is the gap MerchantOS closes.
Watch it work
silent screen recording · click to play
You’ve seen how it works.
Read your customers like a book.
2 minutes to onboard. Instantly understand every visitor in real time.
No card required · Free plan · 1,000 visitors / mo
Pricing
No card required. The Free plan is the real product, just smaller. Upgrade when your store outgrows it — never auto-charged, always your call.
Free
$0/mo
For testing the waters and small stores.
Starter
$19/mo
For real small stores running real campaigns.
Growth
$49/mo
For stores ready to let the system act on their behalf.
Cycle resets every 30 days from install. Caps reset; data is preserved. Visitor tracking never stops — the cap is a heads-up, not a brick wall.
Common questions
No. The pixel runs in Shopify’s sandboxed web pixel API — completely off your store’s critical path. Page-load timings are unaffected, even on mobile.
Behavioural events only — clicks, scrolls, cart actions, checkout steps. No personally-identifiable information unless a customer logs in. IP addresses are SHA-256 hashed before storage. You own the data.
Yes — by design. One-click data export, manual delete, automated retention windows, full customer redact. Built to satisfy the strictest EU privacy expectations from day one.
The AI only narrates events it actually observed — clicks, scrolls, cart actions. It can’t invent behaviour. Every score, every narrative, every offer is traceable in the dashboard back to the events that triggered it. If the system has no signal, it tells you so.
Klaviyo sends emails. Inbox handles chats. MerchantOS sits one layer above — reading visitor intent before they leave, then telling you which tool to reach for and when. We complement existing tools rather than replace them.
The free plan is genuinely risk-free — no card required, no auto-charge. If it doesn’t fit your store, uninstall and your data is fully exported and deleted within 24 hours. No friction, no email back-and-forth.
A solo founder running Nepila — a small studio building intelligent software for e-commerce. Every install during the early rollout includes direct setup help from the founder, not a support ticket queue. Get in touch.
Read your customers like a book.
Free plan · 1,000 visitors / mo · No card required